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Question
The process of direct communication between the sales person and a prospect is called ______.
Options
Direct marketing
Personal selling
Advertising
None of these
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Solution
The process of direct communication between the sales person and a prospect is called Personal selling.
Explanation:
Personal selling is the process of direct communication between a salesperson and a prospect. It involves face-to-face interaction, where the salesperson provides information, answers questions, and persuades the prospect to make a purchase. Personal selling is characterized by its direct and interactive nature, allowing for immediate feedback and relationship building.
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