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Question
Which of the following is not a main objective of personal selling?
Options
Generate sales
Build awareness and appreciation for the product
Create personal contact
None of these
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Solution
None of these
Explanation:
All of the options listed are the main objectives of personal selling:
- Generate Sales: Personal selling aims to directly drive sales by convincing potential customers to purchase a product or service.
- Build Awareness and Appreciation for the Product: Personal selling helps build awareness and appreciation for the product by providing detailed information and demonstrations to potential customers.
- Create Personal Contact: Personal selling establishes direct, personal contact with potential customers, which can help build relationships and trust.
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