Question

For which group of customers is personal selling described as very useful because they do not have other sources of product information?

Options

• Rural and illiterate customers

• Urban customers with internet access

• Customers who watch television regularly

• Customers who read newspapers daily

Answer 1

Personal selling is very useful for rural and illiterate customers who do not have other sources of product information. Direct, oral communication reaches those who cannot access written or digital media.