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Why is promotional effort not wasted in personal selling?

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Question

Why is promotional effort not wasted in personal selling?

Options

  • Because salespersons contact customers randomly without planning

  • Because the firm can choose the right target customers before contacting them

  • Because every single person in the market is contacted

  • Because the firm avoids selecting any particular customers

MCQ
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Solution

Effort is not wasted in personal selling because the firm can choose the right target customers before contacting them. This selection ensures the promotional message reaches only likely buyers.

shaalaa.com
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