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प्रश्न
______ bridges the gap between advertising and personal selling.
पर्याय
Sales
Promotion
Advertisement
Sponsorship
Advertisements
उत्तर
Sales bridges the gap between advertising and personal selling.
Explanation:
Sales promotion bridges the gap between advertising and personal selling. Sales promotions include short-term incentives like discounts, coupons, contests, and samples designed to stimulate immediate sales. They complement advertising by providing an immediate call to action and support personal selling by offering tangible incentives to encourage purchases. This integrated approach helps create a cohesive marketing strategy that drives consumer interest and sales.
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संबंधित प्रश्न
Advertising is ______ than personal selling.
Distinguish between institutional and informative advertising.
Which of the following best describes the nature of advertising as a promotional tool?
Which promotional method is characterized by personal, face-to-face communication?
Regarding flexibility, which statement correctly distinguishes advertising from personal selling?
"Reaches limited people at a time" is a feature of:
Which method covers the market in a quick manner?
Which of the following is a characteristic of the feedback received through advertising?
Personal selling is best suited for:
A company selling specialized industrial machinery that requires technical explanation and negotiation should primarily rely on:
