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Advertisements
प्रश्न
Distinguish between institutional and informative advertising.
फरक स्पष्ट करा
Advertisements
उत्तर
| Basis | Institutional Advertising | Informative Advertising |
| Objective | Build and enhance overall image and reputation of the organization | Provide detailed information about a specific product or service |
| Focus | Corporate identity and values | Product features, benefits, and usage |
| Content | Emphasizes company’s mission, values, culture, and social responsibility initiatives | Includes product descriptions, benefits, uses, and prices |
| Examples | Public service announcements, corporate image campaigns | Product launch ads, how-to guides |
| Goal | Establish a strong corporate identity and foster goodwill | Educate consumers and drive product sales |
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