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प्रश्न
Enumerate the various promotional techniques used by business firms to boost sales.
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उत्तर
- Discounts and Coupons: Price reductions and coupons to entice customers to buy products at a lower cost.
- Samples: Providing free samples to allow customers to try a product before committing to a purchase.
- Contests and Sweepstakes: Competitions where customers can win prizes, encouraging engagement and loyalty.
- Loyalty Programs: Rewarding repeat customers with points, discounts, or exclusive offers to encourage continued patronage.
- Rebates: Offering a return of part of the purchase price after the customer submits a proof of purchase.
- Flash Sales: Limited-time offers that create urgency and encourage quick purchasing decisions.
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संबंधित प्रश्न
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Advertising goods involves ______ of goods and services.
______ is non-repetitive one-time communication that helps to increase immediate sales.
Advertising is ______ than personal selling.
Which of the following is the sales promotion tool?
Enumerate any four methods of sales promotion.
What is sales promotion?
Explain the various techniques of sales promotion.
Define the term 'promotion'.
