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प्रश्न
Enumerate the various promotional techniques used by business firms to boost sales.
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उत्तर
- Discounts and Coupons: Price reductions and coupons to entice customers to buy products at a lower cost.
- Samples: Providing free samples to allow customers to try a product before committing to a purchase.
- Contests and Sweepstakes: Competitions where customers can win prizes, encouraging engagement and loyalty.
- Loyalty Programs: Rewarding repeat customers with points, discounts, or exclusive offers to encourage continued patronage.
- Rebates: Offering a return of part of the purchase price after the customer submits a proof of purchase.
- Flash Sales: Limited-time offers that create urgency and encourage quick purchasing decisions.
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संबंधित प्रश्न
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
______ bridges the gap between advertising and personal selling.
Which of the following is more of a personal medium of advertisement?
______ is non-repetitive one-time communication that helps to increase immediate sales.
What is Direct Mail Advertising?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Write a short note on the drawbacks of sales promotion.
Which of the following is a merit of sales promotion related to the overall promotion effort?
Easy instalment schemes for durables, for example 24 instalments with some paid upfront, are known as which sales promotion activity?
Which of the following correctly pairs the sales promotion activity with its target group?
