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प्रश्न
Enumerate the various promotional techniques used by business firms to boost sales.
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उत्तर
- Discounts and Coupons: Price reductions and coupons to entice customers to buy products at a lower cost.
- Samples: Providing free samples to allow customers to try a product before committing to a purchase.
- Contests and Sweepstakes: Competitions where customers can win prizes, encouraging engagement and loyalty.
- Loyalty Programs: Rewarding repeat customers with points, discounts, or exclusive offers to encourage continued patronage.
- Rebates: Offering a return of part of the purchase price after the customer submits a proof of purchase.
- Flash Sales: Limited-time offers that create urgency and encourage quick purchasing decisions.
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संबंधित प्रश्न
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
______ is non-repetitive one-time communication that helps to increase immediate sales.
Define sales promotion.
What is meant by sales promotion?
Free samples is given to consumers in case of ______.
Sales promotion, advertising, personal selling and publicity are used for ______.
Describe the role of sales promotion.
Explain the various techniques of sales promotion.
What stands for the acronym AIDCAM?
