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प्रश्न
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
विकल्प
Advertising
Direct selling
Sales promotion
Publicity
Advertisements
उत्तर
Sales promotion is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Explanation:
The basic purpose is to stimulate on-the-spot buying through short-term and non-recurring incentives.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Vanshika uses 'Kuber Cabs' for travelling in the city. She received a text message "Add Rs 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April 2017". Identify the technique of sales promotion used by the company.
Distinguish between Advertising and Sales promotion.
Advertising goods involves ______ of goods and services.
______ is non-repetitive one-time communication that helps to increase immediate sales.
What is Direct Mail Advertising?
What is meant by sales promotion?
Enumerate any four methods of sales promotion.
Discuss the advantages of sales promotion.
Define the term 'promotion'.
