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प्रश्न
Discuss the advantages of sales promotion.
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उत्तर
Sales promotion activities offer the following advantages:
- Low Unit Cost: The cost of sales promotion per unit is quite low.
- Sales Support: Sales promotion provides strong support to personal selling and advertising. It serves as a bridge between them.
- Faster Product Acceptance: Sales promotion makes a product acceptable to consumers faster than any other technique of promoting sales.
- Effective Control: Management can have an effective check on the results achieved through sales promotion schemes. The costs incurred in and the benefits derived from these schemes can be analysed.
- Best for New Products: Sales promotion efforts are best suited for new products. Sales promotion provides access to a large market and personal contacts with customers and dealers. Need for sales promotion activities has increased due to growing competition, proliferation of brands, trade pressures, and the need for quick returns.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Which one of the following is not a sales promotion tool?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
"It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales." What is it?
Sales promotion, advertising, personal selling and publicity are used for ______.
What is meant by 'premium offer'?
Enumerate the various promotional techniques used by business firms to boost sales.
Explain drawbacks of sales promotion.
Define the term 'promotion'.
Explain the objectives of promotional activities.
