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What is meant by ‘premium offer’?

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प्रश्न

What is meant by ‘premium offer’?

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उत्तर

A premium offer is a sales marketing method in which a manufacturer offers an additional item for free or at a significantly reduced price to encourage immediate purchases. This method increases short-term sales volume, encourages customer loyalty, and attracts new customers by providing immediate value. Examples include a free toothbrush containing toothpaste or a toy hidden inside a children’s snack packet.

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पाठ 3: Advertising and Brand Promotion - EXERCISES [पृष्ठ ५८]

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गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
पाठ 3 Advertising and Brand Promotion
EXERCISES | Q 2. | पृष्ठ ५८
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