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प्रश्न
What is meant by sales promotion?
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उत्तर
- Sales promotion consists of all promotional activities other than advertising, personal selling and publicity that help to increase sales through non-repetitive and one-time communication.
- According to the American Marketing Association, sales promotion includes “those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine.”
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संबंधित प्रश्न
Vanshika uses 'Kuber Cabs' for travelling in the city. She received a text message "Add Rs 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April 2017". Identify the technique of sales promotion used by the company.
______ bridges the gap between advertising and personal selling.
Which of the following is more of a personal medium of advertisement?
______ is non-repetitive one-time communication that helps to increase immediate sales.
What is Direct Mail Advertising?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate any four methods of sales promotion.
Write a short note on the drawbacks of sales promotion.
Define the term 'promotion'.
