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प्रश्न
What is meant by sales promotion?
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उत्तर
- Sales promotion consists of all promotional activities other than advertising, personal selling and publicity that help to increase sales through non-repetitive and one-time communication.
- According to the American Marketing Association, sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."
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संबंधित प्रश्न
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Which of the following is more of personal medium of advertisement?
What is Direct Mail Advertising?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Advertising is ______ than personal selling.
Which of the following is the sales promotion tool?
______ is a wide term which includes advertising, sales and personal selling.
Explain the various techniques of sales promotion.
What stands for the acronym AIDCAM?
