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प्रश्न
What is meant by sales promotion?
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उत्तर
- Sales promotion consists of all promotional activities other than advertising, personal selling and publicity that help to increase sales through non-repetitive and one-time communication.
- According to the American Marketing Association, sales promotion includes “those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine.”
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संबंधित प्रश्न
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
______ is non-repetitive one-time communication that helps to increase immediate sales.
Define sales promotion.
Which one of the following is not a sales promotion tool?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Which of these best describes the objective of sales promotion?
Which of the following is the sales promotion tool?
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate the various promotional techniques used by business firms to boost sales.
Define the term 'promotion'.
