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प्रश्न
What is meant by sales promotion?
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उत्तर
- Sales promotion consists of all promotional activities other than advertising, personal selling and publicity that help to increase sales through non-repetitive and one-time communication.
- According to the American Marketing Association, sales promotion includes “those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine.”
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संबंधित प्रश्न
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
______ bridges the gap between advertising and personal selling.
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
Advertising is ______ than personal selling.
Enumerate the various promotional techniques used by business firms to boost sales.
Explain the various techniques of sales promotion.
Write a short note on the drawbacks of sales promotion.
Define the term 'promotion'.
