Question

Distinguish between promotion and advertising.

Answer 1

Sr. No.	Basis of comparison	Promotion	Advertising
1.	Meaning	Promotion consists of short-term incentives used to stimulate immediate customer buying action.	Advertising is a paid, non-personal form of communication designed to build a long-term brand image.
2.	Primary Objective	Promotion focuses strictly on boosting sales volume and clearing inventory quickly.	Advertising aims to inform and persuade a massive audience over an extended period.
3.	Duration	Promotion relies on temporary offers like discounts, coupons, and buy-one-get-one-free deals.	Advertising utilises continuous media channels like television commercials, billboards, and print ads.
4.	Target Audience	Promotion is usually targeted at price-sensitive or undecided buyers who are ready to purchase immediately.	Advertising is targeted at a massive, broad group of potential and current customers to build long-term interest.
5.	Common Tools	Promotion utilizes short-term tactical tools like discounts, coupons, scratch cards, and buy-one-get-one-free (BOGO) offers.	Advertising relies on continuous, mass-media tools such as television commercials, newspaper ads, social media video ads, and billboards.