Advertisements
Advertisements
Question
Explain the objectives of promotional activities.
Advertisements
Solution
Promotional activities are concerned with communicating with the consumer. The objectives of promotional activities can either be focused on the short-term (such as, an increase in sales next month) or in the longer term (such as, to improve the image of the business). Promotional objectives include:
- To improve consumer awareness of a product, especially in case of new products.
- To remind consumers of the existence of a product and its unique qualities.
- To increase sales by attracting new consumers to the product.
- To demonstrate superior qualities of a product compared to competitors.
- To correct misleading reports about the product.
APPEARS IN
RELATED QUESTIONS
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Distinguish between Advertising and Sales promotion.
Which function of management helps in increasing sales?
Which of the following is more of a personal medium of advertisement?
Which one of the following is not a sales promotion tool?
Promotion to marketing means ______.
What is sales promotion?
Write short notes on Drawbacks of sales promotion.
Define the term 'promotion'.
