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Question
Which sales promotion benefits are offered to customers?
Options
Cooperative advertising, dealer discounts and dealer incentives
Bonus, special offers and sales contests
Free samples, discounts and contests
Dealer incentives, bonus and free holiday packages
MCQ
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Solution
Customers receive free samples, discounts and contests as sales promotion tools. Cooperative advertising and dealer discounts are meant for middlemen, while bonus and sales contests are meant for sales persons.
shaalaa.com
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