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Question
What is the limitation of using sales promotion too often?
Options
It prevents middlemen from stocking the product
It always increases the manufacturing cost permanently
It makes advertising completely ineffective
It may look like the firm is facing problems in selling its products
MCQ
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Solution
If sales promotion is used too often, it may look like the firm is facing problems in selling its products. Frequent promotions can signal distress or weak demand, damaging the firm's reputation in the market.
shaalaa.com
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