Question

Scratch card schemes where the customer instantly wins items like a refrigerator, car, T-shirt or computer with purchase fall under which sales promotion activity?

Options

• Instant draws and assigned gift

• Lucky draw

• Contests

• Sampling

Answer 1

Instant draws and assigned gift schemes involve scratch cards or similar schemes where the customer instantly wins items like a refrigerator, car, T-shirt or computer with purchase. The win is immediate, unlike a lucky draw.