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प्रश्न
Distinguish between Advertising and Sales promotion.
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उत्तर
| Point of Distinction | Sales Promotion | Advertising | |
| 1. | Meaning | Marketing activities which stimulate consumer buying and dealer effectiveness. | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. |
| 2. | Time horizon | Short-term perspective. | Long-term perspective. |
| 3. | Aim | To increase immediate sales or dispose of old stock. | To build image of producer and his product. |
| 4. | Media | Free samples, coupons, contests, premium offers, displays, exhibitions, etc. | Newspapers, magazines, TV, radio, posters, films and other media. |
| 5. | Nature | Limited period, non-recurring. | Regular and recurring. |
| 6. | Emphasis | Supplement to advertising and personal selling; pushes product towards buyers. | Informs, persuades and reminds buyers, attracts customers towards the product. |
| 7. | Scope | Individual communication | Mass communication |
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संबंधित प्रश्न
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
______ bridges the gap between advertising and personal selling.
Advertising goods involves ______ of goods and services.
Which of the following is more of personal medium of advertisement?
Free samples is given to consumers in case of ______.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Which of these best describes the objective of sales promotion?
Sales promotion activities help to create interest in new products and ______.
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate any four methods of sales promotion.
What is meant by 'premium offer'?
What is sales promotion?
Explain the various techniques of sales promotion.
Write short notes on Drawbacks of sales promotion.
Discuss the advantages of sales promotion.
Explain the objectives of promotional activities.
