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प्रश्न
Distinguish between Advertising and Sales promotion.
State any two differences between advertising and sales promotion.
Give five points of difference between advertising and sales promotion.
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उत्तर
| Point of Distinction |
Sales Promotion | Advertising | |
| 1. | Meaning | Marketing activities which stimulate consumer buying and dealer effectiveness. | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. |
| 2. | Time horizon |
Short-term perspective. | Long-term perspective. |
| 3. | Aim | To increase immediate sales or dispose of old stock. | To build an image of the producer and his product. |
| 4. | Media | Free samples, coupons, contests, premium offers, displays, exhibitions, etc. | Newspapers, magazines, TV, radio, posters, films and other media. |
| 5. | Nature | Limited period, non-recurring. | Regular and recurring. |
| 6. | Emphasis | Supplement to advertising and personal selling; pushes the product towards buyers. | Informs, persuades and reminds buyers, attracts customers towards the product. |
| 7. | Scope | Individual communication. | Mass communication. |
Notes
Students should refer to the answer according to their questions.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
______ bridges the gap between advertising and personal selling.
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
Which function of management helps in increasing sales?
Which of the following is more of a personal medium of advertisement?
What is meant by sales promotion?
Free samples is given to consumers in case of ______.
Which of the following is the sales promotion tool?
Promotion to marketing means ______.
Sales promotion, advertising, personal selling and publicity are used for ______.
What is meant by ‘premium offer’?
Enumerate the various promotional techniques used by business firms to boost sales.
What is sales promotion?
Explain drawbacks of sales promotion.
What stands for the acronym AIDCAM?
