Question

Distinguish between Advertising and Sales promotion. 

Answer 1

	Point of Distinction	Sales Promotion	Advertising
1.	Meaning	Marketing activities which stimulate consumer buying and dealer effectiveness.	Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor.
2.	Time horizon	Short-term perspective.	Long-term perspective.
3.	Aim	To increase immediate sales or dispose of old stock.	To build image of producer and his product.
4.	Media	Free samples, coupons, contests, premium offers, displays, exhibitions, etc.	Newspapers, magazines, TV, radio, posters, films and other media.
5.	Nature	Limited period, non-recurring.	Regular and recurring.
6.	Emphasis	Supplement to advertising and personal selling; pushes product towards buyers.	Informs, persuades and reminds buyers, attracts customers towards the product.
7.	Scope	Individual communication	Mass communication