Advertisements
Advertisements
Questions
Distinguish between Advertising and Sales promotion.
State any two differences between advertising and sales promotion.
Give five points of difference between advertising and sales promotion.
Advertisements
Solution
| Point of Distinction |
Sales Promotion | Advertising | |
| 1. | Meaning | Marketing activities which stimulate consumer buying and dealer effectiveness. | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. |
| 2. | Time horizon |
Short-term perspective. | Long-term perspective. |
| 3. | Aim | To increase immediate sales or dispose of old stock. | To build an image of the producer and his product. |
| 4. | Media | Free samples, coupons, contests, premium offers, displays, exhibitions, etc. | Newspapers, magazines, TV, radio, posters, films and other media. |
| 5. | Nature | Limited period, non-recurring. | Regular and recurring. |
| 6. | Emphasis | Supplement to advertising and personal selling; pushes the product towards buyers. | Informs, persuades and reminds buyers, attracts customers towards the product. |
| 7. | Scope | Individual communication. | Mass communication. |
Notes
Students should refer to the answer according to their questions.
APPEARS IN
RELATED QUESTIONS
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
______ bridges the gap between advertising and personal selling.
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
______ is non-repetitive one-time communication that helps to increase immediate sales.
What is Direct Mail Advertising?
Give any two advantages of Direct Mail Advertising.
Which one of the following is not a sales promotion tool?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Which of these best describes the objective of sales promotion?
Advertising is ______ than personal selling.
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate any four methods of sales promotion.
Describe the role of sales promotion.
Explain drawbacks of sales promotion.
