Question

Which of the following is a merit of sales promotion related to the overall promotion effort?

Options

• It supports selling and advertising and makes overall promotion stronger

• It permanently improves product quality

• It guarantees long-term customer loyalty without any other activity

• It replaces the need for a sales force entirely

Answer 1

A key merit of sales promotion is that it supports selling and advertising, making overall promotion stronger. It works in combination with other promotion methods rather than functioning in isolation.