Advertisements
Advertisements
Question
______ bridges the gap between advertising and personal selling.
Options
Sales
Promotion
Advertisement
Sponsorship
Advertisements
Solution
Promotion bridges the gap between advertising and personal selling.
Explanation:
It supplements and reinforces the personal selling and advertising efforts of the firm.
APPEARS IN
RELATED QUESTIONS
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Vanshika uses 'Kuber Cabs' for travelling in the city. She received a text message "Add Rs 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April 2017". Identify the technique of sales promotion used by the company.
______ is non-repetitive one-time communication that helps to increase immediate sales.
Which of these best describes the objective of sales promotion?
“It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales.” What is it?
Which of the following is the sales promotion tool?
Enumerate the various promotional techniques used by business firms to boost sales.
What is sales promotion?
Describe the role of sales promotion.
What stands for the acronym AIDCAM?
