Advertisements
Advertisements
Question
Advertising is ______ than personal selling.
Options
Less flexible
More flexible
Very rigid
All of these
Advertisements
Solution
Advertising is less flexible than personal selling.
APPEARS IN
RELATED QUESTIONS
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
"It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one time communication". What is it?
Define sales promotion.
Free samples is given to consumers in case of ______.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
______ is a wide term which includes advertising, sales and personal selling.
Enumerate any four methods of sales promotion.
What is meant by 'premium offer'?
Discuss the advantages of sales promotion.
What stands for the acronym AIDCAM?
