Advertisements
Advertisements
Question
Advertising is ______ than personal selling.
Options
Less flexible
More flexible
Very rigid
All of these
Advertisements
Solution
Advertising is less flexible than personal selling.
Explanation:
Advertising is less adaptable than personal selling because it is a non-personal mass communication medium in which the same message is broadcast to millions simultaneously, making it impossible to change the content on the fly. Personal selling, on the other hand, is extremely adaptable since a salesperson may adjust their live pitch, tone, and reasoning in real time to fit each customer’s unique reactions and objections.
APPEARS IN
RELATED QUESTIONS
Distinguish between Advertising and Sales promotion.
Define sales promotion.
What is meant by sales promotion?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Which of these best describes the objective of sales promotion?
Enumerate the various promotional techniques used by business firms to boost sales.
Describe the role of sales promotion.
What stands for the acronym AIDCAM?
What is the limitation of using sales promotion too often?
Giving a free related product with a purchase, such as rice with aatta, a memory card with a digicam, a vacuum cleaner with a TV, or a sauce bottle with detergent, is an example of:
