Advertisements
Advertisements
Question
Advertising is ______ than personal selling.
Options
Less flexible
More flexible
Very rigid
All of these
Advertisements
Solution
Advertising is less flexible than personal selling.
Explanation:
Advertising is less adaptable than personal selling because it is a non-personal mass communication medium in which the same message is broadcast to millions simultaneously, making it impossible to change the content on the fly. Personal selling, on the other hand, is extremely adaptable since a salesperson may adjust their live pitch, tone, and reasoning in real time to fit each customer’s unique reactions and objections.
APPEARS IN
RELATED QUESTIONS
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Which of these best describes the objective of sales promotion?
______ is a wide term which includes advertising, sales and personal selling.
Enumerate any four methods of sales promotion.
What is sales promotion?
Write a short note on the drawbacks of sales promotion.
Discuss the advantages of sales promotion.
Define the term 'promotion'.
What stands for the acronym AIDCAM?
