Question

Distinguish between Advertising and Publicity.

Write any two differences between advertising and publicity.

Answer 1

Sr. No.	Basis of Difference	Advertising	Publicity
1.	Sponsor	The sponsor’s identity is obvious because it is provided by the advertising.	The identity of the sponsor is unknown because it comes from the media.
2.	Nature of message	A persuasive message is intended to encourage a customer to choose a certain product, service, idea, or organisation.	An informative message is intended to inform the public.
3.	Control	The sponsor has control over both the message’s content and timing.	The media has control over the content and timing.
4.	Payment	The marketer is responsible for funding the advertisement.	The marketer is not responsible for funding the publicity.
5.	Effort	This correspondence is focused on sales.	Instead of communicating, it promotes company news.