Question

Which of the following is NOT the correct statement about advertising?

1. It is not directly paid for by the sponsor
2. To increase immediate sales
3. It involves non-recurring and non-routine methods
4. It has a commercial value

Options

• I & II

• II & III

• III & IV

• I, II & III

Answer 1

I, II & III

Explanation:

Statements I, II and III are incorrect. Advertising is paid for by an identified sponsor, focuses on long‑term brand building rather than immediate sales, and uses routine/recurring media schedules; statement IV (commercial value) is true.