Question

Any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor is termed as ______. 

Options

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Answer 1

Any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor is termed as Advertising.

Explanation:

Advertising consists of all the activities involved in presenting to a group a non-personal, oral or visual, openly sponsored message regarding a product, service or idea; this message called an advertisement, is disseminated through one or more media and paid for by the identified sponsor.