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Question
Any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor is termed as ______.
Options
Advertising
Publicity
Sales Promotion
Personal Selling
Advertisements
Solution
Any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor is termed as Advertising.
Explanation:
Advertising consists of all the activities involved in presenting to a group a non-personal, oral or visual, openly sponsored message regarding a product, service or idea; this message called an advertisement, is disseminated through one or more media and paid for by the identified sponsor.
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