Question

Advertising is best defined as:

Options

• An impersonal, paid communication by marketers (sponsors) to promote goods or services

• A personal, unpaid communication by marketers to promote goods or services

• An unpaid announcement circulated among employees of a company

• A face-to-face dialogue between a salesperson and a prospective buyer

Answer 1

Advertising is an impersonal, paid form of communication used by marketers (sponsors) to promote goods or services. It is impersonal because there is no direct face-to-face contact, and it is paid because the sponsor bears the cost of the communication.