Question

A national daily newspaper carrying an advertisement reaches lakhs of subscribers spread over a wide area. Which merit of advertising does this illustrate?

Options

• Mass reach

• Enhancing customer satisfaction and confidence

• Expressive medium

• Identified sponsor

Answer 1

Mass reach is a major merit of advertising, as an advertisement can reach a large number of people over a wide geographical area. For example, a message in a national daily can reach lakhs of subscribers at the same time.