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What is an advertising agency?

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Question

What is an advertising agency?

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Solution

An advertising agency, sometimes called an ad agency or creative agency, is a company involved in the task/work of designing, planning, running, and supervising advertising campaigns on behalf of its clients. The businesses pay these ad agencies for marketing, branding and promotional campaigns. For creative and developmental purposes, these advertising firms staff graphic designers, art directors, etc., as creative experts. These companies also assist customers in choosing the most efficient media outlets, including print, digital media, television, radio, etc.

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Meaning of Advertising Agency
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Chapter 3: Advertising and Sales Promotion - QUESTION BANK [Page 47]

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Goyal Brothers Prakashan Commercial Studies [English] Class 10 ICSE
Chapter 3 Advertising and Sales Promotion
QUESTION BANK | Q 9. | Page 47
Goyal Brothers Prakashan Commercial Studies [English] Class 10 ICSE
Chapter 3 Advertising and Sales Promotion
EXERCISES | Q 11. (i) | Page 45
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