Question

Give two objectives of marketing.

State any two objectives of marketing.

Mention any two objectives of marketing.

Examine key objectives of marketing.

Explain any four objectives of marketing.

Explain the objectives of marketing.

Answer 1

The objectives of marketing are:

1. Customer Satisfaction: The main objective of marketing is to satisfy customers by offering the right product at the right price, in the right place, and with efficient after-sales service.
2. Profitability: The focus is on achieving the long-term goals of profitability and growth through customer satisfaction.
3. Creation of Demand: A business firm can sell goods and services only when there are customers in the market to create demand for goods and services.
4. Building Brand Image: Marketing strives to build a strong brand image and reputation in the market. A positive brand image helps gain customer trust and loyalty, which is essential for the long-term success of the business.
5. Market Share Growth: Marketing aims to increase the company's market share by attracting new customers and retaining existing ones. This helps the company strengthen its position in the market and ensures long-term success.

6. Coordination and integration: Marketing should focus on ensuring effective coordination and integration among product, price, promotion, and distribution activities. It should also establish smooth coordination between marketing and other business functions like production, finance, and human resources.

7. Service to society: Marketing needs to aim to enhance people’s quality of life by offering a diverse range of good-quality products and services at fair prices. As stated by Malcom McNair, “Marketing is the creation and delivery of a standard of living to society.” It should also be committed to conserving national resources and safeguarding the environment.

Answer 2

Two objectives of marketing are as follows:

1. To create demand
2. To satisfy customers