Question

Marketing is a wider term. It includes not only selling but other activities such as ______.

1. marketing research
2. product planning
3. advertising
4. short-term profit maximisation

Options

• I, II & IV

• I, II & III

• II, III & IV

• Only IV

Answer 1

I, II & III

Marketing is a wider term. It includes not only selling but other activities such as marketing research, product planning and advertising.

Explanation:

Marketing comprises activities such as marketing research, product planning, and advertising. These activities help in creating, communicating, and delivering value to customers. However, short-term profit maximisation is not a marketing activity; it is a financial objective of the business.