Question

What is marketing?

Answer 1

Marketing involves meeting the needs and desires of current and potential clients more efficiently than competitors. The organisation’s primary goal is to meet the requirements and desires of its customers. As William Stanton describes it, “Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying goods and services to the benefit of present and potential customers.”

Answer 2

Marketing is a key function of modern management. We are exposed to the marketing of products, services, and ideas almost every day. The study of marketing plays an important role, as each of us engages in marketing activities in one form or another. Marketing has different meanings depending on the audience, media platform, and business in a changing market.