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प्रश्न
State two features of the modern concept of marketing?
Explain the features of modern marketing concept.
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उत्तर १
Features of the modern concept of marketing:
- Needs and Wants: The main objective of the marketing process is to satisfy the needs and wants of the customers. All the marketing activities are carried out to fulfil this objective. A need can be defined as the sum total of all those items which are basic to human beings. For example, food, shelter, clothing, water, etc. Culturally defined objects that are potential satisfiers of needs are known as Wants. For example, the basic need for water can take many forms, such as a cold drink or lemon water or tea or coffee, etc. These forms are known as 'wants'. An organisation must identify’ the various needs of its customers and should develop products and services that satisfy the same.
- Creating a Market Offering: Market offering means giving an offer for goods and services by describing their features like shape, size, quality, uses, etc. Suppose a computer is offered in a market: its various features like different sizes and prices at which it is available, technologies used, location of the shops at which it is available, etc., are described. A good ‘market offer’ is one that aims at complete consumer’ satisfaction.
उत्तर २
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Customer orientation: Every business activity should focus on identifying and fulfilling the needs and desires of customers.
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Integrated approach: The various parts of marketing should be well-coordinated. Likewise, all departments within the company should work together smoothly to reach shared goals.
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Marketing research: To meet and understand customers’ needs effectively, relevant market information must be gathered. This requires continuous market research to keep up with trends and shifts.
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Marketing planning and control: Marketing needs to be proactive and ongoing, starting even before production and extending after the sale is made. Its aims should align with the broader objectives of the company, and continuous monitoring is essential to ensure it remains effective in a changing environment.
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संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
List five shopping products purchased by you or your family during the last few months.
Explain any four facilitating functions of marketing.
Write short notes on:
Marketing research.
The term market is derived from the ______ word ‘Mercatus’.
The term market is derived from the ___________ word ‘Mercatus’.
Which one is the example of an Intangible product?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
Which of the following statements is incorrect?
The marketing concept is based on which of the following points.
