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प्रश्न
Explain the following term/concept.
Place Concept of Market
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उत्तर
The term market is commonly understood as the place where the buying and selling of goods and services occurs in exchange for money or money’s worth. It is the place where buyers, sellers, and other intermediaries come together and exchange goods or services.
In earlier periods, place played an important role in shaping the market. But in the age of information technology, the term ‘market’ has a wider meaning than just a place.
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संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
What is marketing concept? How does it help in the effective marketing of goods and services.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Explain any four facilitating functions of marketing.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
Write short notes on:
Marketing research.
The market may be defined as aggregate demand by potential buyers for a product or service.
Answer in one sentence.
Define Market.
Explain the following term/concept.
Commodity Concept of Market
The term ‘market’ may be understood in which of the following contexts?
With which element is the exchange mechanism related?
The marketing concept is based on which of the following points.
Which of the following statements is true regarding marketing?
Which of the following statement is true regarding marketing?
Customer orientation is a modern approach to marketing.
