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प्रश्न
Explain the following term/concept.
Place Concept of Market
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उत्तर
The term market is commonly understood as the place where the buying and selling of goods and services occurs in exchange for money or money’s worth. It is the place where buyers, sellers, and other intermediaries come together and exchange goods or services.
In earlier periods, place played an important role in shaping the market. But in the age of information technology, the term ‘market’ has a wider meaning than just a place.
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संबंधित प्रश्न
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
Distinguish between the product concept and production concept of marketing.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
State two features of the modern concept of marketing?
Write short notes on:
Marketing research.
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
Explain the following term/concept.
Commodity Concept of Market
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
According to the modern marketing concept, which of the following statements is true?
With which element is the exchange mechanism related?
Customer orientation is a modern approach to marketing.
Which activities are included in CSR?
What does the modern or social view of marketing focus on?
What is the modern meaning of a market?
What is the Exchange Mechanism based on?
Which organisations use marketing besides businesses?
Which group consists of Ideas that can be marketed?
Which group consists of Events that can be marketed?
