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प्रश्न
What is the societal concept of marketing?
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उत्तर
The societal concept is the new concept of marketing that aims at satisfying customer needs by taking proper care of society and the environment. According to this concept customer satisfaction must be within the ethical and ecological aspects of society.
Societal marketing should consider the following things
- The consumer needs are most important
- Genuine modern and continuous development should be introduced in the product so as to increase its life and value
- The emphasis should be on building long-term customer relationships and not on doing business
- An organisation should market the product keeping in mind the consumer organisational and societal long-term needs and welfare
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संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
Distinguish between the product concept and production concept of marketing.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
What is the market? Explain the meaning of the capital market and money market.
Write short notes on:
Marketing research.
The term market is derived from the ______ word ‘Mercatus’.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Define Marketing.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
Which one is the example of an Intangible product?
The term ‘market’ may be understood in which of the following contexts?
Which of the following statement is true regarding marketing?
How does marketing help people and organisations obtain what they need and want?
In Phillip Kolter’s definition, marketing is a social process by which individual groups obtain what they need and want through what means?
Which activities take place before production?
What is the traditional meaning of a market?
Which group consists of Events that can be marketed?
Why is exchange considered the essence of marketing?
