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प्रश्न
How does branding help in differential pricing?
टिप्पणी लिखिए
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उत्तर
The brand name creates a perception about the quality of the product and helps consumers know about the quality of different brands offered by different firms when the customer is able to differentiate, a marketer can charge different prices from their competitor, and a good brand can charge a premium over the competitor.
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Product - Branding
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