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प्रश्न
Write short notes on:
Marketing research.
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उत्तर १
Marketing research is the application of research methods. solving various marketing problems. First, market information is gathered and analysed. This is necessary to understand customer needs and inform marketing decisions.
उत्तर २
Marketing research helps a company evaluate the prospective demand for a product or service. It can also determine potential clients’ needs, desires, and preferences. Marketing research can analyze customer attitudes toward a specific product, including its price, quality, and predicted demand. Marketing research allows a product to be tested before it is officially introduced to the market. Marketing research can also help identify new uses for existing items.
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संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
What is the societal concept of marketing?
Explain any four facilitating functions of marketing.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
The term market is derived from the ______ word ‘Mercatus’.
Explain the following term/concept.
Commodity Concept of Market
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
What is need for the market and explain the concept of marketing?
Which group includes stakeholders on whom a company depends?
