Advertisements
Advertisements
प्रश्न
Write short notes on:
Marketing research.
Advertisements
उत्तर १
Marketing research is the application of research methods. solving various marketing problems. First, market information is gathered and analysed. This is necessary to understand customer needs and inform marketing decisions.
उत्तर २
Marketing research helps a company evaluate the prospective demand for a product or service. It can also determine potential clients’ needs, desires, and preferences. Marketing research can analyze customer attitudes toward a specific product, including its price, quality, and predicted demand. Marketing research allows a product to be tested before it is officially introduced to the market. Marketing research can also help identify new uses for existing items.
संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
Explain the following function of marketing:
Standardisation
Name two types of markets on the basis of the nature of transactions.
The market may be defined as aggregate demand by potential buyers for a product or service.
Define Marketing.
The marketing concept is based on which of the following points.
Which of the following statements is true regarding marketing?
Which concept of marketing emphasise on availability and affordability of the product?
Explain the following function of marketing:
Grading
Customer orientation is a modern approach to marketing.
