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प्रश्न
Customer orientation is a modern approach to marketing.
पर्याय
True
False
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उत्तर
This statement is True.
Explanation:
Customer orientation is a modern approach to marketing. It is often called a customer-centric approach. This marketing concept prioritises the customer in all business activities. To effectively meet consumer needs, organisations must understand their preferences and match their plans, goods, and services accordingly.
संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
What is marketing concept?
Write short notes on:
Marketing research.
The area concept of market is related to exchange concept.
Which one is the example of an Intangible product?
Which group includes stakeholders on whom a company depends?
What does the modern or social view of marketing focus on?
What freedom must each party have for an exchange?
Which group consists of Events that can be marketed?
