Advertisements
Advertisements
प्रश्न
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
Advertisements
उत्तर
A product has been discussed in the given question. Product refers to the mix of various tangible and intangible attributes which have a value and can be exchanged. They are capable of satisfying the needs of consumers. Besides physical goods, a product includes services.
APPEARS IN
संबंधित प्रश्न
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
Explain the following function of marketing:
Standardisation
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
Name two types of markets on the basis of the nature of transactions.
What is the market? Explain the meaning of the capital market and money market.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
Explain the following term/concept.
Commodity Concept of Market
Explain in detail the concepts of marketing.
The term market is derived from the ___________ word ‘Mercatus’.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
What is need for the market and explain the concept of marketing?
According to the modern marketing concept, which of the following statements is true?
With which element is the exchange mechanism related?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
Which of the following statements is incorrect?
The marketing concept is based on which of the following points.
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Find the odd one:
