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प्रश्न
Differentiate between the traditional concept of marketing and the modern concept of marketing.
Distinguish between traditional and modern concepts of marketing.
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उत्तर
| Basis of Difference | Traditional Marketing | Modern Marketing |
| Complexity | The traditional market is not complex. | Modern marketing is a complex thing. |
| Distribution Channels | Less distribution channels. | More and more distribution channels of marketing are coming up. |
| Movement of the Purchaser | Consumers have to visit the market place for purchasing the products. | Consumers don’t need to visit the supermarkets. They can place orders over the internet and have the goods delivered to their homes. |
| Middlemen | Traditional marketing depends on the services of middlemen. | Modern marketing does not depend on the services of the middlemen. |
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संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
List five shopping products purchased by you or your family during the last few months.
What is marketing concept? How does it help in the effective marketing of goods and services.
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Which one is the example of an Intangible product?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
Customer orientation is a modern approach to marketing.
