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प्रश्न
Differentiate between the traditional concept of marketing and the modern concept of marketing.
Distinguish between traditional and modern concepts of marketing.
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उत्तर
| Basis of Difference | Traditional Marketing | Modern Marketing |
| Complexity | The traditional market is not complex. | Modern marketing is a complex thing. |
| Distribution Channels | Less distribution channels. | More and more distribution channels of marketing are coming up. |
| Movement of the Purchaser | Consumers have to visit the market place for purchasing the products. | Consumers don’t need to visit the supermarkets. They can place orders over the internet and have the goods delivered to their homes. |
| Middlemen | Traditional marketing depends on the services of middlemen. | Modern marketing does not depend on the services of the middlemen. |
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संबंधित प्रश्न
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
Distinguish between the product concept and production concept of marketing.
Explain any four facilitating functions of marketing.
The term market is derived from the ______ word ‘Mercatus’.
Explain the following term/concept.
Commodity Concept of Market
Which one is the example of an Intangible product?
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Which concept of marketing emphasise on availability and affordability of the product?
Find the odd one:
Customer orientation is a modern approach to marketing.
