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प्रश्न
Differentiate between the traditional concept of marketing and the modern concept of marketing.
Distinguish between traditional and modern concepts of marketing.
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उत्तर
| Basis of Difference | Traditional Marketing | Modern Marketing |
| Complexity | The traditional market is not complex. | Modern marketing is a complex thing. |
| Distribution Channels | Less distribution channels. | More and more distribution channels of marketing are coming up. |
| Movement of the Purchaser | Consumers have to visit the market place for purchasing the products. | Consumers don’t need to visit the supermarkets. They can place orders over the internet and have the goods delivered to their homes. |
| Middlemen | Traditional marketing depends on the services of middlemen. | Modern marketing does not depend on the services of the middlemen. |
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संबंधित प्रश्न
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
What is marketing concept?
Name two types of markets on the basis of the nature of transactions.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
The area concept of market is related to exchange concept.
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
Which concept of marketing emphasise on availability and affordability of the product?
When does marketing take place in relation to production and sale?
What is a Market Offering?
Which group consists of Ideas that can be marketed?
