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प्रश्न
Differentiate between the traditional concept of marketing and the modern concept of marketing.
Distinguish between traditional and modern concepts of marketing.
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उत्तर
| Basis of Difference | Traditional Marketing | Modern Marketing |
| Complexity | The traditional market is not complex. | Modern marketing is a complex thing. |
| Distribution Channels | Less distribution channels. | More and more distribution channels of marketing are coming up. |
| Movement of the Purchaser | Consumers have to visit the market place for purchasing the products. | Consumers don’t need to visit the supermarkets. They can place orders over the internet and have the goods delivered to their homes. |
| Middlemen | Traditional marketing depends on the services of middlemen. | Modern marketing does not depend on the services of the middlemen. |
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संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
List five shopping products purchased by you or your family during the last few months.
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
Explain any four facilitating functions of marketing.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Explain the following term/concept.
Commodity Concept of Market
Which one is the example of an Intangible product?
The term ‘market’ may be understood in which of the following contexts?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
Which concept of marketing emphasise on availability and affordability of the product?
