Question

Differentiate between the traditional concept of marketing and the modern concept of marketing.

Distinguish between traditional and modern concepts of marketing.

Answer 1

Basis of Difference	Traditional Marketing	Modern Marketing
Complexity	The traditional market is not complex.	Modern marketing is a complex thing.
Distribution Channels	Less distribution channels.	More and more distribution channels of marketing are coming up.
Movement of the Purchaser	Consumers have to visit the market place for purchasing the products.	Consumers don’t need to visit the supermarkets. They can place orders over the internet and have the goods delivered to their homes.
Middlemen	Traditional marketing depends on the services of middlemen.	Modern marketing does not depend on the services of the middlemen.