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प्रश्न
Differentiate between the traditional concept of marketing and the modern concept of marketing.
Distinguish between traditional and modern concepts of marketing.
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उत्तर
| Basis of Difference | Traditional Marketing | Modern Marketing |
| Complexity | The traditional market is not complex. | Modern marketing is a complex thing. |
| Distribution Channels | Less distribution channels. | More and more distribution channels of marketing are coming up. |
| Movement of the Purchaser | Consumers have to visit the market place for purchasing the products. | Consumers don’t need to visit the supermarkets. They can place orders over the internet and have the goods delivered to their homes. |
| Middlemen | Traditional marketing depends on the services of middlemen. | Modern marketing does not depend on the services of the middlemen. |
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संबंधित प्रश्न
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
What is the societal concept of marketing?
Explain any four facilitating functions of marketing.
Explain the following term/concept.
Digital Concept of Market
Explain in detail the concepts of marketing.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
What is Marketing?
With which element is the exchange mechanism related?
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
Customer orientation is a modern approach to marketing.
