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प्रश्न
What is marketing?
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उत्तर
Marketing is a social process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. It focuses on identifying consumer needs and matching them with the right products to deliver maximum satisfaction.
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संबंधित प्रश्न
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
List five shopping products purchased by you or your family during the last few months.
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Explain the following term/concept.
Commodity Concept of Market
Define Marketing.
Explain in detail the concepts of marketing.
The area concept of market is related to exchange concept.
The marketing concept is based on which of the following points.
Which of the following statements is true regarding marketing?
In Phillip Kolter’s definition, marketing is a social process by which individual groups obtain what they need and want through what means?
What does the modern or social view of marketing focus on?
Besides a place of exchange, which uses of the term market are identified?
What is the marketing feature called Needs and Wants concerned with?
What is required regarding the number of parties for an exchange?
What freedom must each party have for an exchange?
Why is exchange considered the essence of marketing?
