Advertisements
Advertisements
प्रश्न
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
Advertisements
उत्तर
There are two important characteristics of a company which determine the channel of distribution used by it, namely financial strength and the degree of control which the company wishes to command over intermediaries. Shorter channels of distribution require greater funds but also offer greater control over intermediaries. Accordingly, a financially strong company or a company which wishes to command greater control over intermediaries would opt for shorter channels of distribution.
APPEARS IN
संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
Explain the following function of marketing:
Standardisation
What is the market? Explain the meaning of the capital market and money market.
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
Explain the following term/concept.
Commodity Concept of Market
Explain in detail the concepts of marketing.
The term market is derived from the ___________ word ‘Mercatus’.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
What is Marketing?
Which of the following statements is true regarding marketing?
Which option lists marketing activities in the traditional view?
In Phillip Kolter’s definition, marketing is a social process by which individual groups obtain what they need and want through what means?
Which activities take place before production?
How is marketing described in the modern or social view?
What is the modern meaning of a market?
What is a Market Offering?
What is required regarding the number of parties for an exchange?
How must both parties enter into a transaction?
Which group consists of Ideas that can be marketed?
Why is exchange considered the essence of marketing?
