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प्रश्न
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
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उत्तर
There are two important characteristics of a company which determine the channel of distribution used by it, namely financial strength and the degree of control which the company wishes to command over intermediaries. Shorter channels of distribution require greater funds but also offer greater control over intermediaries. Accordingly, a financially strong company or a company which wishes to command greater control over intermediaries would opt for shorter channels of distribution.
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संबंधित प्रश्न
What is the societal concept of marketing?
Name two types of markets on the basis of the nature of transactions.
The term market is derived from the ______ word ‘Mercatus’.
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Answer in one sentence.
Define Market.
Explain the following term/concept.
Place Concept of Market
Explain the following term/concept.
Commodity Concept of Market
Explain the following term/concept.
Digital Concept of Market
Define Marketing.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
Which one is the example of an Intangible product?
What is Marketing?
What is need for the market and explain the concept of marketing?
Which of the following statements is incorrect?
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
Explain the following function of marketing:
Grading
Find the odd one:
