Advertisements
Advertisements
Question
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
Advertisements
Solution
There are two important characteristics of a company which determine the channel of distribution used by it, namely financial strength and the degree of control which the company wishes to command over intermediaries. Shorter channels of distribution require greater funds but also offer greater control over intermediaries. Accordingly, a financially strong company or a company which wishes to command greater control over intermediaries would opt for shorter channels of distribution.
APPEARS IN
RELATED QUESTIONS
Explain the following function of marketing:
Standardisation
Distinguish between the product concept and production concept of marketing.
What is the market? Explain the meaning of the capital market and money market.
State two features of the modern concept of marketing?
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Answer in one sentence.
Define Market.
What is need for the market and explain the concept of marketing?
The term ‘market’ may be understood in which of the following contexts?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
When does marketing take place in relation to production and sale?
Which activities are included after sale?
How is marketing described in the modern or social view?
What is the modern meaning of a market?
What is the marketing feature called Needs and Wants concerned with?
When do customers buy products in relation to Customer Value?
How must both parties enter into a transaction?
