English

Explain the following term/concept. Place Concept of Market

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Question

Explain the following term/concept.

Place Concept of Market

Explain
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Solution

The term market is commonly understood as the place where the buying and selling of goods and services occurs in exchange for money or money’s worth. It is the place where buyers, sellers, and other intermediaries come together and exchange goods or services.
In earlier periods, place played an important role in shaping the market. But in the age of information technology, the term ‘market’ has a wider meaning than just a place.

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Chapter 8: Marketing - Exercise [Page 167]
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