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Explain the following term/concept. Commodity Concept of Market - Organisation of Commerce and Management

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Question

Explain the following term/concept.

Commodity Concept of Market

Explain
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Solution

In the commodity concept of the market, the emphasis is given on ‘buying and selling of goods or services’. In this concept, the process of buying and selling goods or services is important, and not the place of exchange. In this process, the buyer and seller, as well as the commodity exchanged among them, play an important role.

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Chapter 8: Marketing - Exercise [Page 167]

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