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प्रश्न
Explain the following term/concept.
Commodity Concept of Market
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उत्तर
In the commodity concept of the market, the emphasis is given on ‘buying and selling of goods or services’. In this concept, the process of buying and selling goods or services is important, and not the place of exchange. In this process, the buyer and seller, as well as the commodity exchanged among them, play an important role.
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संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
What is the societal concept of marketing?
What is marketing concept? How does it help in the effective marketing of goods and services.
Explain any four facilitating functions of marketing.
State two features of the modern concept of marketing?
The market may be defined as aggregate demand by potential buyers for a product or service.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Answer in one sentence.
Define Market.
Define Marketing.
The area concept of market is related to exchange concept.
The term market is derived from the ___________ word ‘Mercatus’.
Which one is the example of an Intangible product?
Which concept of marketing emphasise on availability and affordability of the product?
Find the odd one:
