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प्रश्न
Explain the following term/concept.
Commodity Concept of Market
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उत्तर
In the commodity concept of the market, the emphasis is given on ‘buying and selling of goods or services’. In this concept, the process of buying and selling goods or services is important, and not the place of exchange. In this process, the buyer and seller, as well as the commodity exchanged among them, play an important role.
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संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
Explain the following function of marketing:
Standardisation
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Name two types of markets on the basis of the nature of transactions.
State two features of the modern concept of marketing?
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Explain the following term/concept.
Digital Concept of Market
The area concept of market is related to exchange concept.
Which one is the example of an Intangible product?
What is Marketing?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
Which group includes stakeholders on whom a company depends?
When does marketing take place in relation to production and sale?
Which activities take place before production?
What is the traditional meaning of a market?
Besides a place of exchange, which uses of the term market are identified?
When do customers buy products in relation to Customer Value?
How must both parties enter into a transaction?
