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प्रश्न
Explain the following term/concept.
Commodity Concept of Market
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उत्तर
In the commodity concept of the market, the emphasis is given on ‘buying and selling of goods or services’. In this concept, the process of buying and selling goods or services is important, and not the place of exchange. In this process, the buyer and seller, as well as the commodity exchanged among them, play an important role.
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संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
What is marketing concept? How does it help in the effective marketing of goods and services.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
What is the market? Explain the meaning of the capital market and money market.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
The term market is derived from the ______ word ‘Mercatus’.
The market may be defined as aggregate demand by potential buyers for a product or service.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Answer in one sentence.
Define Market.
The area concept of market is related to exchange concept.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
Which one is the example of an Intangible product?
What is need for the market and explain the concept of marketing?
The term ‘market’ may be understood in which of the following contexts?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
The marketing concept is based on which of the following points.
Which concept of marketing emphasise on availability and affordability of the product?
