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प्रश्न
Explain the following term/concept.
Commodity Concept of Market
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उत्तर
In the commodity concept of the market, the emphasis is given on ‘buying and selling of goods or services’. In this concept, the process of buying and selling goods or services is important, and not the place of exchange. In this process, the buyer and seller, as well as the commodity exchanged among them, play an important role.
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संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
What is marketing?
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Name two types of markets on the basis of the nature of transactions.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
Write short notes on:
Marketing research.
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
The market may be defined as aggregate demand by potential buyers for a product or service.
Explain the following term/concept.
Digital Concept of Market
Define Marketing.
What is need for the market and explain the concept of marketing?
With which element is the exchange mechanism related?
Which of the following statements is incorrect?
In Phillip Kolter’s definition, marketing is a social process by which individual groups obtain what they need and want through what means?
Which activities take place before production?
What does the modern or social view of marketing focus on?
Besides a place of exchange, which uses of the term market are identified?
Which organisations use marketing besides businesses?
Why is exchange considered the essence of marketing?
