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प्रश्न
What is marketing concept?
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उत्तर
The marketing concept of marketing management lays emphasis on customer satisfaction. It believes that customer satisfaction plays a vital role in the success of any organisation. In the long run, any organisation can survive and maximise profits only if it identifies customer needs and effectively works towards fulfilling them. This concept identifies the fact that people purchase a product for satisfaction of a specific need (such as functional need, social need, psychological need, etc.). Any organisation must aim towards identifying such needs and satisfying them in an effective manner. That is, it must take all decisions based on the needs and requirements of the customers. An organisation works and sells not according to what it has, but according to what the customer wants.
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संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
What is the market? Explain the meaning of the capital market and money market.
State two features of the modern concept of marketing?
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
Answer in one sentence.
Define Market.
Explain the following term/concept.
Place Concept of Market
Explain the following term/concept.
Commodity Concept of Market
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
Which concept of marketing emphasise on availability and affordability of the product?
Find the odd one:
How does marketing help people and organisations obtain what they need and want?
Which group includes stakeholders on whom a company depends?
Which activities are included in CSR?
What is the traditional meaning of a market?
What is the marketing feature called Needs and Wants concerned with?
What freedom must each party have for an exchange?
Which group consists of Ideas that can be marketed?
